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June 24, 2008 7:14 AM PDT

Solar financier SunRun pulls in money

Posted by Martin LaMonica
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SunRun, a company that offers solar-electricity financing, announced Tuesday that it has raised $12 million from Foundation Capital.

The San Francisco-based start-up is one of handful of new companies looking to make solar panels an easier purchase for consumers through financing.

Solar electric panels have a hefty up-front cost--between $20,000 and $35,000-- depending on the size, before rebates.

Although buyers will generally recoup the initial outlay in lower electricity bills in about 15 years, the high cost has restricted solar electricity to a niche audience, say solar industry executives.

Rather than buy the panels, SunRun customers buy the electricity the panels generate. This model, called a power purchase agreement (PPA), is commonly used in large corporate renewable energy installations.

Customers pay a "minimal" up-front fee and then lock into an electricity rate that is lower than the retail utility rate. The arrangement makes most sense in places where there are high electricity rates and relatively good incentives, like California.

SunRun owns the panels and provides maintenance. The company benefits from solar rebate incentives, which help finance the contracts.

Meanwhile, as these solar financing options take hold, the cost of solar panels is dropping regularly.

Experts forecast the cost of electricity from home solar panels will be the same as retail electricity rates--called grid parity--in many places in the U.S. within three to five years.

Martin LaMonica is a senior writer for CNET's Green Tech blog. He started at CNET News in 2002, covering IT and Web development. Before that, he was executive editor at IT publication InfoWorld. E-mail Martin.
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Add a Comment (Log in or register) 4 comments
by CalSun June 24, 2008 10:20 AM PDT
Another option is SolarCity, out of Foster City, Calif., just a few mile south of San Francisco. SolarCity started installing my solar power system yesterday. They should have it up and running in another day or two. Details: 12 pv panels, 2.46 kW output, zero dollar downpayment, 15 year lease at $81 per month. I expect to bring my monthly electricity bill down from + $140 per month to about $20 per month, perhaps less. After 15 years, I can buy the system or have SolarCity remove the system. The process has been a snap. The people at SolarCity are true professionals -- very knowledgeable and easy to work with. A nice difference between SolarCity and other companies, like SunRun, is that SolarCity handles the entire process in-house. From system design, to finance, to installation, everything is handled by SolarCity employees. Also, as far as I know, SolarCity is the only company that?s offering a zero dollar down payment option. Learn more at www.solarcity.com. (I don?t work for SolarCity.)
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by packetscan June 24, 2008 10:51 AM PDT
Customers would be giving up their roof space for a small savings.
The costs estimated in this article a about 100% more what I've been seeing lately, I've been looking into purchasing an on/off grid and power back the grid system.
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by jose786 June 25, 2008 12:11 AM PDT
Sun Run is a company that is provide financial support to the people who are interesting to buy this Sun Run Solar electricity financial. This is great offer we can buy through by this company.
Thanks for your information about this company.
================
rose786
Florida Drug Rehab

Florida Drug Rehab
Reply to this comment
by JImmyJungJung June 25, 2008 4:06 AM PDT
Must be nice being able to "pull in money" Money is GOOD!.

JT
http://www.iurlz.com/demtools
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