COMPUTERS
November 21, 2008 8:23 AM PST

Google crunches numbers on clean-energy policy

Posted by Martin LaMonica
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In just over 20 years, the U.S. could wean itself from coal and oil for electricity generation and nearly halve its gasoline consumption, according to an analysis done by energy experts at Google.

The search giant's Google.org philanthropy on Thursday released updated numbers and policy recommendations on how the U.S. could dramatically change its energy consumption by 2030.

According to its Clean Energy by 2030 Web site:

Google's proposal will benefit the U.S. by increasing energy security, protecting the environment, creating new jobs, and helping to create the conditions for long-term prosperity. Some of the necessary funds will be public, but much of it will come from the private sector--a typical approach for infrastructure and high technology investments.

The immediate policy proposals posted Thursday from Google.org program manager Michael Terrell and Google policy counsel Harry Wingo are:

Google.org's projections for eliminating electricity generation from coal and oil by 2030. Click on image to enlarge.

(Credit: Google)

 Change the renewable energy subsidy so it does not rely on tax credits, a policy that is less effective now because corporate profits are drying up.

 Fund existing programs to invest in smart grid technologies, which will allow consumers to monitor energy usage.

 A $3 billion appropriation to weatherize 1 million U.S. homes, which will cut energy bills by about 30 percent.

 Mandate that U.S. government agencies purchase energy from renewable sources, use energy-efficient building products, and plug-in hybrid vehicles.

At the core of Google.org's energy transformation proposal are mandates to increase efficiency of electrical appliances and vehicles; rapid increase in the use of wind, solar, and geothermal; and a transition to plug-in vehicles.

Pressure building for fast action?
It's the most recent call to Washington leaders for quick action on energy and the environment.

President-elect Barack Obama earlier this week reiterated his campaign pledges to invest heavily in clean-energy programs and make the U.S. a leader on climate change.

Sen. Barbara Boxer on Thursday said that a simplified climate change bill will be introduced next year. Meanwhile, the replacement of Rep. John Dingell by Henry Waxman at the head of the House Energy and Commerce Committee is interpreted as a move that can accelerate energy policy reform.

Google first introduced its 2030 energy road map in October of this year; CEO Eric Schmidt, an adviser to Obama, made speeches earlier this year, calling on the federal government to show more leadership on climate change by fostering clean-technology businesses.

A number of other high-profile individuals and groups, including former Vice President Al Gore and businessman T. Boone Pickens, have called for government-led "moonshot" programs in energy, recalling how the Apollo Program in the 1960s led to a flourishing of technology progress.

Obama advisers have indicated that clean energy will be one of the incoming administration's top priorities, tied to economic recovery. Whether the administration can successfully pass legislation, such as regulations on carbon emissions, remains to be seen, of course.

There is significant support for action on climate change and clean energy among voters and businesses. But any sort of bold policy proposals will face stiff resistance in Congress.

In the past two years, several attempts to pass carbon regulations, renew renewable energy tax credits, and increase fuel-efficiency standards have been defeated.

Martin LaMonica is a senior writer for CNET's Green Tech blog. He started at CNET News in 2002, covering IT and Web development. Before that, he was executive editor at IT publication InfoWorld. E-mail Martin.
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Add a Comment (Log in or register) 9 comments
by Manhattan2 November 21, 2008 9:01 AM PST
Ask Google why they installed solar panels on their offices in California? Was it to be green, or look green? Would they have done it without government subsidies? Also what is the monthly return or power capture from their investment compared to the upfront cost? Then ask yourself if those numbers would look attractive to the typical individual interested in going solar? That is the problem with the current way we are looking at solar. It doesn't work across the country for the rest of us!
At Solar Transfer we understand this and we know how to get millions on an even playing field with Google, Walmart, GE, and others.
Reply to this comment
by gerrrg November 21, 2008 11:55 AM PST
You should consider making STATEMENTS instead of posing RHETORICAL QUESTIONS.

That way you won't sound as though you're trying to prop your ego: "Don't you know what I know?"
by Manhattan2 November 21, 2008 12:16 PM PST
Socratic Method of proving others are not following logic. For now the answers have to remain a mystery but the questions are still valid.

The Socratic Web is the perfect forum for Platonic Dialogues.
Reply to this comment
by HeavyJim November 21, 2008 12:26 PM PST
"by Manhattan2 November 21, 2008 12:16 PM PST
Socratic Method of proving others are not following logic. For now the answers have to remain a mystery but the questions are still valid.

The Socratic Web is the perfect forum for Platonic Dialogues. "


In other words, he has no answers.
Reply to this comment
by Manhattan2 November 21, 2008 1:34 PM PST
Solution to be revealed in 2009 with or without the government's participation. We thought we might get some development and construction assistance from the US along with changes in the way state and federal subsidy programs are handled but it does seem that money has been given away for failing companies with bad products instead of emerging markets with potential riches. Not to mention the green factor! We promise 2009. Get on the early release list.
by walt41 November 21, 2008 12:48 PM PST
For Google and the rest: Twenty years is a long time. Considering that a plan for further planning was presented 5/15/1972. One year in advance of the first so called Energy Crisis. During 1973 Energy Independence became the buzz word.

What I am reading in the news this year continues to project out to a not so near but rather far out future.

After 36 years I am more convinced than ever that I could more in less than four years. I believe the above story confirms the span of time 5/15/1972 to 11/21/2008.

I do not believe that Google has any Energy Experts. Google has just about everything but an EE, Martin.
Reply to this comment
by November 22, 2008 5:32 AM PST
I bought about 90 dollars worth of energy saving light bulbs. In about a years time I have very few bulbs working. In order to make these bulbs worth while; an external starter may be needed. Every time we turn the bulbs on the internal starter wears a little bit. The 10000 hour claim is not accurate at all. They save money but their operating life span is very low. So saving money is out of the question unless the user time can be increased. The light bulbs I am referring to are used as incandesent bulb replacements.
Reply to this comment
by HeavyJim November 22, 2008 2:02 PM PST
To the above post, you refering to the compact fluorescents? Yes, they are a joke, they don't last, at least for me and others I know, anywhere near the time they claim, and another thing I find is they don't fit most light fixtures. Another scam.
Reply to this comment
by geod998 November 24, 2008 6:27 PM PST
dont know where you guys are buying your CFLs,but, mine cost 2-3 bucks per,and they last well over 5X as long as incands,i prefer the LEDs but they are pricey to buy,buy cheap and easy to make for yourself
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