November 20, 2008 6:49 AM PST

Yahoo brings its Glue to the U.S.

Posted by Dawn Kawamoto

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A view of Yahoo Glue Pages when they debuted in India earlier this year. The feature builds a mini-portal around search results.

(Credit: Yahoo)

Yahoo rolled out a U.S. beta version of its Glue Pages, giving a visual boost to users' search results, according to a posting on its Yahoo blog site.

The beta is designed to allow users to enter a search and have not only text links appear on the site, but also related pictures, videos and blogs.

The company is taking a page from its Yahoo India Glue Pages site, which it unveiled in May.

With this effort, Yahoo is seeking to put related content all on one page, while its competitor Google currently offers up text links, with additional links to related photos, videos, blogs, books and news.

Microsoft's Live Search takes a similar approach to Google's.

Dawn Kawamoto covers enterprise security and financial news relating to technology for CNET News. E-mail Dawn.

Topics:: Advertising and marketing,; Consumer content,; E-commerce

Tags:: Yahoo,; Google,; Live Search,; online search,; search advertising

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Yahoo brings its Glue to the U.S.

Advertising and marketing,

Consumer content,

E-commerce

Yahoo,

Google,

Live Search,

online search,

search advertising

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