COMPUTERS
October 2, 2008 4:35 PM PDT

Troubled times ahead for tech?

Posted by Jim Kerstetter
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There's an old joke about economists: Being an economist means you never have to say you're wrong; you've merely changed your outlook based upon further data.

Anyone who believes hundreds of little companies completely dependent on advertising for their revenue can survive is kidding himself. We've seen that play before, and it doesn't end well.

That brings us to the current, very shaky state of affairs for the global economy and--since we're a site dedicated to coverage of technology--the high-tech industry. What worried economists six months ago has them in an outright panic now: one hyper-ventilating commentator on CNN opined on the day the U.S. House of Representatives defeated a Wall Street bailout package (or is that an "economic rescue" plan now?) that the economy was now on the brink of a depression.

A depression? That may be pushing it. But as Thursday's front page of The Wall Street Journal puts in very stark terms, bailout or not (the House of Representatives is expected to vote on a new version of the bailout bill Friday), signs are pointing toward a recession: auto sales are down; manufacturing activity is down; housing foreclosures are still high, while housing prices are down; and construction spending has tanked.

And if you believe this has little to do with the tech industry, think again. That mess on Wall Street means it's hard to get credit--whether you're a giant company looking to make capital expenditures like new server farms, or a start-up looking to buy office furniture or put money down for rent. Wall Street has always been a cutting-edge technology buyer, and that spigot is all but shut off for now. Universities and states are announcing plans to trim or freeze spending, and private customers probably aren't far behind. (Here's a breakdown of how foreclosures on subprime mortgages could lead to another tech bust.)

On top of that, venture capital spending is on shaky ground, mergers and acquisitions in tech are down, and successful initial public offerings on the stock market are as unlikely as they have been at any point since the dot-com bust. Also, anyone who believes hundreds of little companies completely dependent on advertising for their revenue can survive is kidding himself. We've seen that play before, and it doesn't end well.

Already, we're starting to see signs of growing problems. Rumors are spreading of growing layoffs in Silicon Valley, and since the third quarter just ended, it's a good bet that surprising earnings shortfalls could be the big news in the coming days.

Wall Street

Nonetheless, while many may fear a replay of the dot-com bust, what could happen to the tech industry over the next year will be different for a combination of reasons: This isn't a self-made disaster, there's not as much public money on the table, and the rate of spending for Web 2.0 companies has been relatively modest when compared to the wild gold rush days of the late 1990s.

Instead, the bust that could be in the wings is more likely to resemble the tech bust of the late 1980s, when a Wall Street and banking crisis, a recession (and yes, too many companies) conspired to cause rapid consolidation in the young PC and desktop software industries. In some ways, it was a longer, more painful episode for the tech industry. Tech spending and venture capital activity didn't dramatically rebound until Netscape Communications released its first browser and the dot-com boom was on.

So what's happening now? Truth is, no one really knows because the modern tech industry has never had to navigate through this sort of economic uncertainty. Jason Calacanis has made some dramatic predictions about start-ups disappearing. He could be right: But then the start-up executives at the Web 2.0 conference three weeks ago (just as the scope of the Wall Street meltdown was becoming clear) who fell back on that "cautiously optimistic" catchphrase could also be right.

We're going to do our best here at CNET News to keep you updated on the unfolding mess. (Or is it merely an untidy moment?) We'll let you know who's being acquired, who's going under, where the big layoffs are, and whether there's reason for optimism in the middle of all this bad news. Here's a roundup of this week's news.

Click here for ongoing coverage from CNET News, 'Tough times for tech'

Jim Kerstetter has been writing about the high-tech industry for more than 13 years, as a senior editor at PC Week, a Silicon Valley correspondent at BusinessWeek, and now an executive editor at CNET News. He moved back to Boston because he missed the Red Sox. E-mail Jim.
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Add a Comment (Log in or register) 10 comments
by Lerianis October 3, 2008 3:08 AM PDT
Okay, I have a big problem with this article: the fact is that the online advertising industry is only a small part of the industry as a whole, and yes, companies CAN survive on advertising revenue alone.... if they are a small company or have a very popular, thereby very lucrative website.
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by maverick_nick October 3, 2008 3:11 AM PDT
Let's not get ahead of ourselves here. Majority of the problem is based on incorrect presumtion and lack of confidence more than anything else. While that is a serious problem, I don't believe that it's reason to worry too much. Sure, some tech companies will take a bit of a hit as some companies reduce their IT budgets amongst other things. However, any company that has a decent business model (with the fundamentals in place) will survive. Banks are still doing business and people are still getting loans.
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by daviddohoney October 3, 2008 11:29 AM PDT
Yea, try to get a decent paying job.
by AppleSuxLeo October 3, 2008 4:58 AM PDT
Apple lost $9 more thursday...MSFT only lost 23 cents. Sux to be AAPL !
Reply to this comment
by YankeePoodle October 3, 2008 9:04 AM PDT
I am no fan of apple, but comparing Apple shares with Microsoft is not fair since apple is 100+ stock and microsoft is 25-ish stock.

I dont hate apple, I just dislike their philosophy
by sevort October 3, 2008 9:41 AM PDT
Wrong. Actually, many companies would want to be Apple now, because unlike sony, hp, etc of the world who don't have cash reserves, Apple can weather any financial storm with no trouble whatsoever with their huge piles of cash...
by elllroy October 3, 2008 8:51 AM PDT
i wonder what apple will buy. after that quarter they will have around 25bn on the bank. they refuse to pay a dividend, they must have a plan what to do with that amazing amount of cash. buying sony or a stake in intel?
Reply to this comment
by smokified October 3, 2008 1:13 PM PDT
The advancement of technology will surely slow down, but the need for technological services will not. That is like saying that the demand for healthcare will decrease.

We as a country have become so dependant on our technology that most compaines cannot function without it.
Reply to this comment
by norman_siow October 3, 2008 2:26 PM PDT
Nothing to do with the content of the article itself but I can't help noticing the graphic of the supposed skyline of Wall Street is actually of Singapore!
Reply to this comment
by sourceview October 3, 2008 3:41 PM PDT
Well, I may change my ideas in a month or so, but at this point I am having trouble hiring technology people who are worth their weight in process oats. First, I am getting minimal response to my elance or guru ads, minimal response to my CL ads (except from China and India). Second, the responses I am getting are not truthful about their capabilities, with outright falsehoods on education, job history and skills. Third, those who do respond are outright flaky (forget appointments, show up on Sunday expecting an interview, sickly, human relations disasters, arrogant, paranoid) you name it. At this point, bottom of the barrel is not in my cards. Now, how many companies will go under? Well, if they base their programmers in India, and keep a tight leash on them, maybe no more than a few. If these companies have hired bozo's like I have seen in the marketplace, that figure could be huge. All the real talent are in the 50's now, it can only get worse.
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